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It's Just a Toy, Isn't It?
Yo-yos, dolls and Lego against toy weapons. This is the idea behind a campaign that hopes to offer Mexican children a more peaceful view of the future.
The state of Nuevo Leon is trying to promote a culture of peace in its violence-scarred province. In a government campaign, children could exchange their swords, rifles and even real knives for football and basketball equipment.
The debate whether toy weapon actually encourage a culture of competition and violence is still ongoing but Monterrey, one of Mexico's wealthiest cities, has been plagued by drug-related violence in recent years. Where to start to change things if not with the new generations of citizens?
The state of Nuevo Leon is trying to promote a culture of peace in its violence-scarred province. In a government campaign, children could exchange their swords, rifles and even real knives for football and basketball equipment.
The debate whether toy weapon actually encourage a culture of competition and violence is still ongoing but Monterrey, one of Mexico's wealthiest cities, has been plagued by drug-related violence in recent years. Where to start to change things if not with the new generations of citizens?