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Veganuary - January Without Meat
Since 2014, Veganuary has inspired and supported more than one million people in 192 countries to try vegan for January – and beyond.
During the 2020 campaign, more than 400,000 people took the pledge to try a vegan diet, while more than 600 brands, restaurants, and supermarkets promoted the campaign, and launched more than 1200 new vegan products and menus in the UK market alone.
Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.
Organisers of Veganuary are gearing up for their biggest ever year next month since the meat-free pledge was launched seven years ago, thanks to a surge in consumers tucking into more plant-based foods during lockdown and greater concern about health and the environment.
A record 400,000 people signed up to the campaign last year.
During the 2020 campaign, more than 400,000 people took the pledge to try a vegan diet, while more than 600 brands, restaurants, and supermarkets promoted the campaign, and launched more than 1200 new vegan products and menus in the UK market alone.
Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.
Organisers of Veganuary are gearing up for their biggest ever year next month since the meat-free pledge was launched seven years ago, thanks to a surge in consumers tucking into more plant-based foods during lockdown and greater concern about health and the environment.
A record 400,000 people signed up to the campaign last year.