There is something so deeply unsettling in the sight of an extremely emaciated young girl that no amount of fashion can conceal. After years of battling against anorexia, we still have a comeback of this trend that finds its followers among the very young.

An American brand of clothing has introduced the size "triple zero" in is range, where the circumference of a waist is a mere 23 inches. Dos it sound a lot? Take a measuring tape and try it.

Back in 2006, when the double zero was intruduced, the outcry was general. But now things are getting worse with Hollywood leading the change.

Some blame the social media and the habit of skinny celebrities of posting selfies. An implicit invitation to comparison, for some. Whatever the cause, it is not bringing anything good to a generation of young people already obsessed with fitting impossible models.